Sponsorship & Vendors

1. Targeted Audience: Dog agility events attract a niche audience of dedicated pet owners who are enthusiastic about their pets’ health and well-being. This audience is more likely to be interested in high-quality pet products and services, making it an ideal market for pet-related businesses.
2. Brand Visibility: Sponsorship provides your brand with prominent placement on event materials, such as banners, programs, and merchandise. Additionally, your brand can be featured in event promotions, social media posts, and local media coverage, significantly increasing your visibility.
3. Community Engagement: By sponsoring a local event, your company shows its support for the community and its activities. This can foster goodwill and strengthen your brand’s reputation as a community-oriented business that values local engagement and supports healthy, active lifestyles for pets and their owners.
4. Positive Brand Association: Dog agility competitions are family-friendly events that emphasize fun, fitness, and teamwork. Associating your brand with these positive values can enhance your brand image and create a lasting, favorable impression among attendees.
5. Networking Opportunities: These events often attract a variety of businesses, from pet product manufacturers to local veterinarians and trainers. Sponsoring an event provides opportunities to network with other businesses, form partnerships, and connect with potential customers and influencers in the pet industry.
6. Customer Loyalty: Build stronger relationships with existing customers and attract new ones by showing your support for their interests and hobbies.

What are some demographic information about the participants and audiences at dog agility competitions?

Participants and attendees of dog agility competitions typically share a few common demographic traits. Historically, the majority of competitors are over 36 years old, with a significant portion being between 36-55 years old. However, there has been a growing trend and involvement of young people entering the sport, and there are now many competitors who are teenagers or in their early 20s. Many have been involved in the sport for over a decade, indicating a strong commitment and passion for dog agility. Economically, participants often come from middle to upper-middle-class backgrounds, as the sport can involve considerable expenses for training, travel, and equipment.

Socially, these individuals are often highly engaged in their communities and value the social aspects of the sport, such as camaraderie and teamwork. They are also likely to be pet enthusiasts who prioritize their pets’ health and well-being. The audience at these events tends to mirror the participants, with many being family-oriented and enjoying outdoor, active lifestyles.

What to learn more about dog agility? Click here for our introduction page on agility.